Telemarketing UK

Telemarketing UK is starting to once again become a popular option for many of our home-grown businesses. Although the b2b telemarketing industry had moved off-shore due to a higher cost-effectiveness being offered by nearly every foreign telemarketing company around, there were some unforeseen drawbacks to using foreign telesales companies. These drawbacks are what is forcing businesses to rethink their telemarketing strategy and whether using a foreign contact centre staffed by non-nationals is worth the money that they are saving. While there are distinct advantages to off-shore b2b telemarketing campaigns, most in-bound customer service calls are being returned to the telemarketing UK sector. Let us examine some of the reasons for this about-face.

A familiar voice
When it comes to customer service, ensuring that your customers are always happy is one of the most important factors of any company’s success. If a customer is unhappy then they will take their business elsewhere. However, if they are served in a manner that pleases them, then they are sure to come back. What happened with companies hiring foreign telemarketing companies to help them provide customer service is that the agents all had accents. These accents were sometimes difficult to understand. Many foreign customer service agents use a much wordier form of speaking than we are accustomed to and their sentence structure and grammar is also quite distinct from our own. Therefore is became difficult for many people to understand the agent to whom they were speaking, resulting in frustrated and dissatisfied customers. Companies found that a large segment of their customer bases were becoming disgruntled with foreign customer service representation. Hearing a familiar voice is always a comfort to people, especially when they are calling with customer services issues – therefore telemarketing UK companies have the edge in this area.

Quality gaps
While many of the b2b telemarketing companies in foreign countries provide excellent service – just as many do not. Knowing which telemarketing agency to choose is crucial for a business planning on outsourcing their customer service needs. If they make the wrong choice, then there can be very large gaps in the kind of quality that they, and their customers, receive. In fact, a recent survey conducted using the SERVQUAL instrument based on a random sampling found that there were real problems in the kind of service and quality being offered by off-shore telemarketing companies. Should there be a problem with your offshore telesales office, it is tougher to find a solution without being on site. With a telemarketing UK provider, given the proximity of the companies, it would be possible to visit the site in person to rectify whatever issues you might face.

Providing local jobs
It is not a secret that many people face a lack of good paying work offering a decent lifestyle and benefits. By encouraging telemarketing UK companies, businesses are actually boosting the local economy and helping the UK grow instead of helping the economies of other countries.

Although it might cost a bit more to hire telemarketing UK providers for a business’ b2b telemarketing needs, the benefits that it gives to a company, the satisfaction that it will give to local customers and the boost that it will give the local economy are all very good reasons why telemarketing UK suppliers are seeing growing interest in their services. We can help you find a telemarketing UK service provider easily. All you have to do is fill out our simple form and then receive up to five, free quotes based on the criteria you entered.